I worked many years ago as a copywriter in radio and television. I recall market research in the late 70’s dictated that using a popular tune in advertising was a bad thing. Sunkist Orange soda comes to mind with Good Vibrations. People that enjoy the song don’t like the butchering of it by the advertisers. I guess times have evolved and anything to bring attention to a product is good. Then again using the oldies wouldn’t offend the younger crowd as they may not be familiar with the tune.

I love that the Dancing Queen number took you back to a magical time of your life. Those types of memories are wonderful to experience. I know certain songs remind me of special times in my life’s journey and it amazes me how forgotten moments can come back so vividly in my mind yet other thoughts and knowledge remain elusive. (like where did I put my….)

On a side note, my 15 year old son makes a lot of DVD’s of various footage he’s taped and edited. He picks interesting music for these projects. Last year he used a Three Dog Night song for some footage of the RB’s Circus Train. A friend asked if I had picked the music and I had to explain he did this all on his own. I was pleasantly surprised with his choice.